The Framework

Design Practice by AI Image

How each of Gareth Morgan’s five AI images shapes design’s mandate, strategic opportunity, and path to influence in an AI-transformed world.

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Design across all five images

A structured comparison of how each AI image shapes design's mandate, value logic, risk, and path to greater influence.

DimensionMachineOrganismBrainCultureFlux
Design Maturity

Where does design stand, and where must it go?

Five maturity stages map design's evolving scope of contribution. Each stage unlocks greater strategic influence — but requires overcoming a structural bottleneck specific to the AI image it operates within.